Jerry Rocco.com

I’m helping a friend run a marketing booth at the NRMLA trade show in Los Angeles today and I am a bit disturbed because I haven’t been around working people in while. I really don’t like it, their vocabulary has words like “I work for”, “when I get back to the office”, and “tell me why your service is better than…” things like that. Those may be phrases you hear everyday but they stand out in my brain like the first time I got hit with the wooden spoon. Worst yet the attendee’s expect me to cater to them and sell them on the product! Let me tell you why all of that bothers me more than a poorly tailored suit.

You see, I’ve been an online entrepreneur for the last year and I am not accustom to these practices nor do I like them.

Because I think the act of selling and trying to convince someone they need what you have is degrading.

In my world the game has changed and it should change for you too; if you have something of extreme value that isn’t offered anywhere else then the seller has the power NOT the consumer. This is a paradigm shift that most long-time sales veterans just don’t get. The author of “The 4 Hour Work Week” Tim Ferriss explains this as the way of the “new rich” (NR) and it is a simple concept. Possess something of extreme value and design a qualifying and selling process that does not include require interaction.More details on this topic to come in later blogs, stay tuned!

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