Jerry Rocco.com

I find it interesting that time and money is something everybody wants more of but if you ask how many books the average person read or how much they studied the topic most people fall very, very short.

Have you ever heard of the “be-do-have”?

Simply stated what it means it to have the results you desire you first have to be in a mindset that drives you to do the activities that lead you to having your desired result. All to often people think once they have the million bucks they will do what a millionaire does and then think like one and that is wrong.

You see when you ask most people what they want they say a s!#*ton of money but if they were to really define what they want it’s not the million bucks, that’s just dirty paper but it’s the lifestyle that the dirty paper can provide. The travel, the comfort, the security, and the respect that come with being successful and having loads of dirty paper.

What is your WHY? Why do you want the success?

It should be as simple as identifying what it is that you want, right? Everyone knows what he or she wants, right?

Not so much…

It’s a bit more challenging than one would think. Ask an adult to write down everything they want on a list with a minimum of 10 items and you will find that for most it turns out to be quite difficult.

Stating that you want a certain amount of money, want to quit working or just want a bigger car than your neighbor can cause people to experience discomfort. After all, it may make them appear greedy or lazy and that’s not generally considered positive. So they try to come up with something that’s socially acceptable and in doing so, make what they want subject to the opinions of others. Not good.

Here’s the interesting part…

Kids on the other hand have no problem here. They’ll come up with 10 items and more in no time, listing things you didn’t even know exist. They don’t worry about what others may think of it, whether it makes them look greedy, lazy or whatever. All they know is that they want it. Fascinating when you think about it.

You see, kids have not yet been brainwashed or conditioned into thinking that they can’t have certain things. They just assume they can have anything they want, right?

And so can you. You just may not realize it yet.

Here’s a very effective exercise for you that will really bring to light exactly what it is that you want in life so you can pin point your WHY.

Chances are you’ve never done this…

Figure out what it is that you DON’T want first and what you do want will become crystal clear. This is a technique called “clarity through contrast” and it basically states that when you observe what it is that you don’t want in life it then it delivers clarity, which makes it clear what you do want.

Your WHY should be a clear vision and you should never begin without it.

Why would you want to be rich? Why would you want to quit working to have your own business? What would you do if you no longer had to go to a job every day? You may decide you want a bigger house than anyone in your family before you ever had.

But what does that do for you? Would you sleep better? Would it make your life better? Would it make you happier? Whatever it is, it’s critical that you know.

Nailing down your WHY is one of the most powerful ways to improve your chances of success with your enterprise. So make sure that you know what your WHY is. Find it and refine it over and over again. Make it so strong that achieving it becomes an absolute must for you and the HOW will absolutely reveal itself to you over time. Trust me.

Exactly HOW you plan to achieve your success is far less important, especially early on. Too much focus on the HOW early in the process can have a devastating effect. It could paralyze you. I call it “analysis paralysis.

I know this might be kinda boring “self-development” stuff, but it truly is the foundational of your success.