Jerry Rocco.com

One of my teammate’s called me up frustrated a couple of weeks ago and we quickly solved his problem and I’d like to share how. There is something in your pocket you aren’t using to it’s full potential, no I’m not talking the contraceptive you leave your apartment with every hopeful Saturday night. What I’m talking about is not going to generate any leads but it will definitely help you convert more sales basically free and that’s what really counts. I’ll tell you what it is in just a second, but first let’s go over this common frustration amongst Network Marketers.

OK we all have professional conference calls that effectively present our business opportunities in a manor better than most of us ever will. These calls are held by million-dollar top producing marketers and are extremely powerful. In addition to answering questions and closing your sales they allow us to leverage the amount of prospects we can talk to. Think about it, would you rather speak to 15 people a night and regurgitate the same thing over and over 14 extra times? No, I didn’t think so, you have better things to be doing right. Your focus should be getting them on the call, that way when you do speak with them they are qualified for your time, after all both of your time is best spent after your prospect has had a chance to absorb what is really in front of them by attending a call and reviewing your well laid out information. This was particularly important to my teammate because he was very new and he did not have all the answers so he shouldn’t be telling and selling to a cold a uniformed prospect anyway. Now if I seam to be speaking another language to you right now and your company doesn’t offer professional conference calls, then grab Wilma, Pebbles and Dino and get on the first Brontosaurus Rex out of Bedrock, when you get to a pay phone call me collect, I’ll hook you up soldier. Our job as Master Marketers is simple; we generate the lead, sort them and get the qualified ones to these calls on time and let the Pros deliver the information for us.

Now as you know to solve any problem first you have to define it, well we have already established that we need to get them there so let’s explore why they aren’t they making it in the first place? Maybe they forgot, maybe they misplaced the number and aren’t by a computer, or they just weren’t sure if they had time and didn’t schedule it into their day. So one of the fundamentals of marketing is you want to present the path of least resistance. For example: Sally Cream cheese places the same ad, same demographic, and gets the same views as Joe Dirt but she offers a clickable link to her site, Mr. Dirt does not and his prospects have to take an extra step and type his long ass unmemorable link into the address bar. You get the picture; poor Joe would have to place twice as many ads to get the same amount of leads.

So what can you do to eliminate all possible excuses except “get out of my face I’m afraid of being scammed”, the solution is actually quite simple and almost everyone has one on them at all times, it’s one of the best communication breakthroughs of the 21st century. You know what it is by now don’t you? It’s your cell phone. You may not be able to individually call each one of your prospects and remind them about the call, but you can text them. The name of the game is leverage and you have to know how to use it. If you have a 5 pm call that closes sales for you, then you need to be sending a mass text to every quailed prospects cell phone. Try to limit it to no more than 3 messages 1 per week and after 3 weeks without response it is probably time to stop wasting your time.

Most cell phones today have the ability to send mass texts and create lists, but if your phone does not you can just Google “mass texting” services or “SMS messaging” they’ll be plenty of tools there. Personally I use my i-phone but for larger orders I use my wireless laptop card, mine as with most has a texting option with and easy and familiar outlook style layout. The text should be simple, “Hi, quick reminder tonight’s overview call is at 5pm dial blah blah blah PIN: blah.”

As soon as we implemented this team wide believe it or not we had immediate results I mean next day! Get on this ASAP; send an email to your entire team right now it can’t hurt one bit. Team Leaders here’s another helpful hint, text your team ½ hour before the call reminding them to text their hot prospects in 15 minutes! It’s all about leverage we have the tool we just need to recognize them for how much power they really have…. But don’t take my word for it, take my 30-day challenge and focus on this for a month, then write me back with your results!

Luck is when chance meets with preparation.

Your business WILL NOT grows without consistent advertising and promotion. This does not mean you should break the bank to advertise and I don’t mean, belly-to-belly sales, pestering your friends and family. We market by leveraging the Internet and you MUST take some form of decisive action toward marketing your business DILIGENTLY!

Consistent action is the key to being a successful marketer in any business. A common mistake that marketers make is that they try a few things, and then wait and see what they get. They will buy a few leads place a few ads, do a couple of things online, and then sit back and expect the world to fall into their lap.

Let me be perfectly clear with you right now before you spend a penny on marketing. When it comes to marketing, if you have an entitlement mentality and thinking this will happen on its own, you are DEAD MEAT.

Think about it in these terms:

If marketing were easy, everyone and every business would be successful. Marketing is hard work. Marketing is the KINGPIN of every successful business. I don’t care if you are a Hair Salon, Mortgage Broker, Trucking Company or a Restaurant, if nobody knows you’re open for business you will fight for every last dime you earn.

Dominos certainly doesn’t make the best pizza, so why do they sell more pizza than others? The answer is MARKETING!

Marketing is your way to get in front of your target audience and make your case as to why you are exactly what your customer is looking for.

Marketing is going to be the most difficult yet rewarding thing when getting your business off the ground. The feeling of accomplishment that comes from setting up a successful campaign and making 10:1 on your money is incredible. Once you crack the code you will be rewarded with endless business and more free time then you know what to do with. The only question is this, “Are you willing to do what it takes or are you going to be one of those who makes a stab at it and then sits back and waits…?”

Your business needs three things from you – time, focus, and resources. Make sure that you are spending the best of each of these. Make sure you have some sort of support there to help you explore all of your options and resources. Once this is done, develop a business plan that is most suitable for you and in keeping with the kind of business that you want to build.

Regardless of your marketing budget, you should spend time every day building your online presence and expanding your reach with web 2.0 low/zero cost options.

Some Basic Do’s and Don’ts

• NEVER spend more than 50% of your budget on one marketing solution.
• DO NOT spend more than your commission on your marketing effort for your first sale.
• Use a mix of the low-cost and zero-cost solutions to average down your cost if you come close to your budget.
• There is a cost to convenience. Turnkey solutions will always cost you more per lead/sale. Use at your discretion and based on your personal situation.
• Don’t overlook break even marketing strategies if your comp plan pays a considerable residual this could be a golden goose, if handled properly.

1^st Month: Understanding the business, setting your goals, formulating your strategy, and testing the water. Generating your first leads and beginning to fill your pipeline. Yes it is completely possible to come charging out of the gate; we have countless members who have had phenomenal results in their first month, it is entirely up to you.

2nd Month: The biggest mistake a lot of new entrepreneurs is they never fund their marketing strong enough to build enough momentum. Remember to put the profits from your first 2-5 sales back into your marketing. Your goal should also be to become self sufficient in lead generation by your second month with at least 100-200 (minimum) leads per week.

3rd, 4th, and 5th Month: You should have reached momentum phase by now and be generating at least 200-300 leads per week - Obviously all of this depends on your ability to become a master marketer and generate leads. Continue to purchase the leads to supplement your lead generation until you reach that 200-300 per week benchmark.

6th Month and Beyond: If you have been consistently building momentum with 200-300 leads per week and filling your pipeline with quality prospects. You should be able to Kiss your Job Goodbye and spend more time doing what you really want to be doing.

Generating Leads with CarbonCopyPRO

There are 79 Million North Americans who plan to start a business in the next 3-5 years (Forbes Magazine). The objective is to place ads using one or a combination all of the following methods so that these new entrepreneurs can find YOUR website!

YOUR responsibility is to become a SAVVY MASTER MARKETER and learn how to place your ads effectively and efficiently to generate at least 200-300 leads a week.

You have a $50,000+ monthly income at stake here, GO MAKE IT HAPPEN!

At the end of the day, with all of the training and resources that are available to you here, there is absolutely no excuse to have a shortage of leads. The only thing stopping you from creating the life of your dreams is YOU. Take responsibility for you and your loved one’s future and do something NOW!

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