Jerry Rocco.com

One of my teammate’s called me up frustrated a couple of weeks ago and we quickly solved his problem and I’d like to share how. There is something in your pocket you aren’t using to it’s full potential, no I’m not talking the contraceptive you leave your apartment with every hopeful Saturday night. What I’m talking about is not going to generate any leads but it will definitely help you convert more sales basically free and that’s what really counts. I’ll tell you what it is in just a second, but first let’s go over this common frustration amongst Network Marketers.

OK we all have professional conference calls that effectively present our business opportunities in a manor better than most of us ever will. These calls are held by million-dollar top producing marketers and are extremely powerful. In addition to answering questions and closing your sales they allow us to leverage the amount of prospects we can talk to. Think about it, would you rather speak to 15 people a night and regurgitate the same thing over and over 14 extra times? No, I didn’t think so, you have better things to be doing right. Your focus should be getting them on the call, that way when you do speak with them they are qualified for your time, after all both of your time is best spent after your prospect has had a chance to absorb what is really in front of them by attending a call and reviewing your well laid out information. This was particularly important to my teammate because he was very new and he did not have all the answers so he shouldn’t be telling and selling to a cold a uniformed prospect anyway. Now if I seam to be speaking another language to you right now and your company doesn’t offer professional conference calls, then grab Wilma, Pebbles and Dino and get on the first Brontosaurus Rex out of Bedrock, when you get to a pay phone call me collect, I’ll hook you up soldier. Our job as Master Marketers is simple; we generate the lead, sort them and get the qualified ones to these calls on time and let the Pros deliver the information for us.

Now as you know to solve any problem first you have to define it, well we have already established that we need to get them there so let’s explore why they aren’t they making it in the first place? Maybe they forgot, maybe they misplaced the number and aren’t by a computer, or they just weren’t sure if they had time and didn’t schedule it into their day. So one of the fundamentals of marketing is you want to present the path of least resistance. For example: Sally Cream cheese places the same ad, same demographic, and gets the same views as Joe Dirt but she offers a clickable link to her site, Mr. Dirt does not and his prospects have to take an extra step and type his long ass unmemorable link into the address bar. You get the picture; poor Joe would have to place twice as many ads to get the same amount of leads.

So what can you do to eliminate all possible excuses except “get out of my face I’m afraid of being scammed”, the solution is actually quite simple and almost everyone has one on them at all times, it’s one of the best communication breakthroughs of the 21st century. You know what it is by now don’t you? It’s your cell phone. You may not be able to individually call each one of your prospects and remind them about the call, but you can text them. The name of the game is leverage and you have to know how to use it. If you have a 5 pm call that closes sales for you, then you need to be sending a mass text to every quailed prospects cell phone. Try to limit it to no more than 3 messages 1 per week and after 3 weeks without response it is probably time to stop wasting your time.

Most cell phones today have the ability to send mass texts and create lists, but if your phone does not you can just Google “mass texting” services or “SMS messaging” they’ll be plenty of tools there. Personally I use my i-phone but for larger orders I use my wireless laptop card, mine as with most has a texting option with and easy and familiar outlook style layout. The text should be simple, “Hi, quick reminder tonight’s overview call is at 5pm dial blah blah blah PIN: blah.”

As soon as we implemented this team wide believe it or not we had immediate results I mean next day! Get on this ASAP; send an email to your entire team right now it can’t hurt one bit. Team Leaders here’s another helpful hint, text your team ½ hour before the call reminding them to text their hot prospects in 15 minutes! It’s all about leverage we have the tool we just need to recognize them for how much power they really have…. But don’t take my word for it, take my 30-day challenge and focus on this for a month, then write me back with your results!

Luck is when chance meets with preparation.

My Blackberry rang, it was Todd, a pretty young guy who recently joined our team he worked as a mortgage broker, he’s a really smart guy who understands leverage but he was totally off base when building his marketing plan.

Todd was planning to make a list of his past clients, co-workers, friends, family, and begin writing out letters and sending out emails, and purchasing traffic from some provider who promised some ridiculous number of views.

He needed to be stopped right away.

His friends and family would surely say he was crazy just like uncle Ron who tried something “just like it” 5 years ago and he never made any money so why would Todd.

And buying leads from random providers can be financial suicide.

Note: If the people you take advice from still punch a clock and are broke, STOP LISTENING TO THEM!

After we set his marketing plan in the right direction he thanked me and said, “wow I almost got charged the stupid tax huh”. All kidding aside nobody likes losing money and if you jump in online marketing with both feet without really knowing what you’re doing, the Internet is going to “tax” your wallet big time.

It’s a frustrating experience, and it can put a well-intentioned, yet uneducated business owner on the sidelines pretty quick.

-Your PPC campaigns will be disabled by Google or Yahoo.
-Your ezine ads will get a whopping “0%” response rate.
-You may never get to page one of Google.
-Your blog will be abandoned.
-Your Craigslist ads will be ghosted.
-And in the end, you’ll end up paying $30-$50 per lead instead of $3 to $5.

But there is a simple solution but you must allow me to be blunt…

Unless you have a MARKETING SYSTEM to plug into, you are dead in the water. Your wallet and free time will be taxed.

Internet marketing changes from day to day so it is extremely important that you are plugged into a team of master marketers with their finger on the pulse.

The key to mastering online advertising is (like all things) a little dose of “inside” knowledge.

Usually that would mean you’d need to read 10 different books and courses about online advertising to get your business started but not here, we’ve put step-by-step very specific training modules together for each and every new marketer.

If you are ready to treat this like a business and not a hobby then have you considered the following?

-How do you generate leads?

-Do you use offline or online advertising?

-How to you “effectively” follow-up with your prospects?

-How do you know if there’s actually a market for your product?

-How large should your marketing budget be if you want to make 50,000 per mo or more?

-How do you make ads FTC compliant so that you stay of out hot water with the Gov?

-How do you leverage your time with a personal assistant? Where do you find one?

-What should you do with the money you make so you don’t blow it all like most people do?

-How do you train your team so that it duplicates your success?

-How do you leverage your time and resources so you’re not working 70 hours a week?

There’s a lot to it, but the good news is that my partners and I can help you, and we’re some of the best of the best in the world when it comes to this type of business.

The reason we have SO MANY consultants achieving the “impossible”; they are able to leverage our HUNDREDS of COLLECTIVE years of experience in marketing.