Jerry Rocco.com

If you like chasing prospects, friends, family and spending your time following up with unqualified leads then this marketing technique IS NOT for you!

Mission statement: Create a versatile and leveraged marketing model that is able to morph with the times.

Here’s a marketing plan for Real Estate Agents and Realtors that can be executed for under $1000 and be effective in less than 30 days.

You will need a website or stand-alone blog to create an online presence. You can outsource this task at Elance.com

Obviously the main objective is to drive targeted traffic to your website but here’s where my plan further differs from what I have seen in the past.

There is a 3-page web flow that sorts, qualifies, and educates your buyers and this is now your marketing hub and pipeline manager.

Page 1)
You advertise an up-to-date market analysis pointing out the 10 biggest pitfalls when buying in your niche. You can advertise with direct mail, ezine advertising, blogs, articles, print ads, press releases, pay per click advertising, web 2.0, banner ads, and affiliates just to name a few.

Once a prospect visits your 1st page they will be asked for their name and email address and after they confirm that it is OK to receive information from you the report is automatically sent via email, and they have now opted into your AUTO-responder sequence ($25 per mo. Aweber.com) The follow up emails you either have prewritten or broadcast must be content driven with positive, but objective relevant market issues and somewhat personal, maybe even include some individual Realtor “stories from the streets”.

Page 2)
This is the main page; thanking them for visiting a letting them know the report will be emailed to them. This page positions you as a leader and an expert in your particular Real Estate niche. The page must be customer benefit driven with some helpful well-written ad copy defining the problems they may be facing when buying a home and how you can help solve them. This page must be all about YOU Inc. not a company, it is fine to reference your company but never take the focus off how YOU Inc. can help. The more of a shameless self-promoter you are the more successful you will be, image is everything. You have to come off as a…dare I say wizard of sorts, who has all the answers or at least knows where to get them and can do things no ordinary Realtor can do. Testimonials with pictures and or audios are a must for this image.

Page 3)
This is a contact page where your visitor can fill out a questionnaire and request a call back. Once they submit their information you should receive a notification to your hand held device and consider it a hot lead.

ADVANTAGES:

One time lead capture, low cost follow-up. You now have the advantage of selling just a click giving away your report instead of trying to sell yourself in every ad, which means you can place smaller less costly ads and capture a better return on your time and money.
This is how smart Network Marketers operate. 1. Build a list. 2. Build a relationship with the list and 3. Start to market to your list.

Since only a small percentage of visitors will actually use your services in a real estate transaction it only makes sense to monetize your list by providing them with related products and services they might require through the use of affiliate links.

Not very many people in the Real Estate Industry are doing this. You have the opportunity to be ahead of the curve now or possibly be playing catch up in the near future. It is not that hard to add 500 prospects into your pipeline every month, if you were to find an advertising method and do that consecutively you’ll be flooded with business in no time…. Now it’s just up to the bank to fund a deal.

If you would like more information about the principals of attraction marketing and how to build You Inc. check out Mike Dillards Magnetic Sponsoring Course.
http://www.freestuff.magneticsponsoringonline.com

My Blackberry rang, it was Todd, a pretty young guy who recently joined our team he worked as a mortgage broker, he’s a really smart guy who understands leverage but he was totally off base when building his marketing plan.

Todd was planning to make a list of his past clients, co-workers, friends, family, and begin writing out letters and sending out emails, and purchasing traffic from some provider who promised some ridiculous number of views.

He needed to be stopped right away.

His friends and family would surely say he was crazy just like uncle Ron who tried something “just like it” 5 years ago and he never made any money so why would Todd.

And buying leads from random providers can be financial suicide.

Note: If the people you take advice from still punch a clock and are broke, STOP LISTENING TO THEM!

After we set his marketing plan in the right direction he thanked me and said, “wow I almost got charged the stupid tax huh”. All kidding aside nobody likes losing money and if you jump in online marketing with both feet without really knowing what you’re doing, the Internet is going to “tax” your wallet big time.

It’s a frustrating experience, and it can put a well-intentioned, yet uneducated business owner on the sidelines pretty quick.

-Your PPC campaigns will be disabled by Google or Yahoo.
-Your ezine ads will get a whopping “0%” response rate.
-You may never get to page one of Google.
-Your blog will be abandoned.
-Your Craigslist ads will be ghosted.
-And in the end, you’ll end up paying $30-$50 per lead instead of $3 to $5.

But there is a simple solution but you must allow me to be blunt…

Unless you have a MARKETING SYSTEM to plug into, you are dead in the water. Your wallet and free time will be taxed.

Internet marketing changes from day to day so it is extremely important that you are plugged into a team of master marketers with their finger on the pulse.

The key to mastering online advertising is (like all things) a little dose of “inside” knowledge.

Usually that would mean you’d need to read 10 different books and courses about online advertising to get your business started but not here, we’ve put step-by-step very specific training modules together for each and every new marketer.

If you are ready to treat this like a business and not a hobby then have you considered the following?

-How do you generate leads?

-Do you use offline or online advertising?

-How to you “effectively” follow-up with your prospects?

-How do you know if there’s actually a market for your product?

-How large should your marketing budget be if you want to make 50,000 per mo or more?

-How do you make ads FTC compliant so that you stay of out hot water with the Gov?

-How do you leverage your time with a personal assistant? Where do you find one?

-What should you do with the money you make so you don’t blow it all like most people do?

-How do you train your team so that it duplicates your success?

-How do you leverage your time and resources so you’re not working 70 hours a week?

There’s a lot to it, but the good news is that my partners and I can help you, and we’re some of the best of the best in the world when it comes to this type of business.

The reason we have SO MANY consultants achieving the “impossible”; they are able to leverage our HUNDREDS of COLLECTIVE years of experience in marketing.

Ever wonder how the top producers seem to get so much done and still have time to enjoy with their loved ones?
I did.

I’m about to share with you my personal secret weapon, this is what the big dogs do but don’t tell anyone and they didn’t tell me either I had to figure it out on my own but you won’t have to.

First let me say I’m typing on the first computer I’ve ever owned, I’m no genius by any stretch of the word, I have the tension span of a Golden Retriever, and I’m absolutely lousy at following directions and if you think I created this blog on my own you are crazy!

My little secret is that I’ve been doing this less than a year…. And here’s my biggest secret………

I knew I could never sit in front of a computer for extended periods of time so I removed myself as the bottleneck to my success.

What did I do?

I can tell you I didn’t change.

What I did was find someone who was good at all the things I was bad at, and you can too…..

I took the advice of Timothy Ferris, the author of “The Four Hour Work Week” and I hired a Virtual Assistant (VA).

I use TaskEveryDay.com India because I needed one right away and the reputation for TaskEveryDay.com in Mumbai is outstanding. http://www.taskseveryday.com

Sam can handle tasks in an hour that would take me a full day of banging my head on my desk to complete.

It’s not as simple as it sounds, you have to know how to effectively use a VA and it starts with the very first email, find someone to show you how to do this, as well as what the VA should be doing for you and when.

When working with Top Tier Direct Sales Companies selling high ticket items with generous commission structures you can market in ways MLMer’s with piddly commissions would NEVER EVER dream of.

On average, offline advertising will cost you 10- 25 US to generate a lead offline using classified, magazine display ads, or postcards.

When you consider that the average person in the M L M or network-marketing arena makes just $30 to $100 per new customer or distributor sign-up, a problem arises.

The simple truth of the matter is that for 90% of home business owners, the numbers don’t add up.

For example, let’s say that the average lead cost comes to $15 and that they make 100 for each new customer.

If they have a 10% conversion rate (which is great!), they’re still spending $150 to make $100.

Losing $50 per customer on the front end is usually not an option for the average home business start-up. It might make sense for a more established company that can take the lifetime value of a customer into account, but the average mom and pop isn’t in that kind of position.

Did you know with the CarbonCopyPro Marketing System you can send out a proven postcard campaign the day you set up your system generating commissions of $5000 and more with absolutely zero experience?

Direct mail is a tricky beast you need to understand the “law of large numbers.” Rule of thumb: mail 5 times you will have one great, one bad, and three average. Having dropped about 10 million pieces in my former line of work I know this method very well if you are not committed to 5K plus don’t do it.

Another great method that requires a little research is banner advertising; properly positioned these can be a goldmine by themselves. On the downside if you are not properly trained and using proven banners it can easily be a money pit. CarbonCopyPro provides a full training module and a library of proven banners for us to use.
Do your research on www.Alexa.com and NEVER advertise on a site with a ranking above 200,000.
Banner resources for the lazy (like me) www.AdBrite.com Banners on blogs www.blogads.com Want to go global http://www.247realmedia.ca/EN-CA/
Newbie’s stay away from CPM bidding, trust me! (Cost per thousand views)

Most of the Internet Guru’s today made their fortunes using pay per click advertising, this is the sponsored links you see in your searches on your websites and even in your emails. This is complicated but when understood, you will be able to print money in almost any business you start.

My gift to you today is a complimentary copy of: ‘Google Adwords Made Easy’ - A $67.00 Value–but $0.00 for you as my friend:

http://carboncopypro.com/AdwordsMadeEasy.pdf (85 pages please give time to load)

What I really love about the Internet is that it is an ever changing platform where anyone, even me, with only 10 months experience, 2 days unshaven, and wearing flip flops can be the 800 pound Gorilla on Google.

We use a no-guesswork approach to EVERY aspect of our marketing; we even start you with a 30-day guide walking you through what you should be doing every day.

BOTTOM LINE: what you lack in funds you will have to make up in time, and vise versa, I’m here to make sure you waste as little as possible!

Note: This is just the tip of the iceberg and to implement these strategies you will need the proper training, guidance and support.

In order to sustain yourself long-term in this business you will need to develop a skill set, the old school method would heavily rely on your immediate network. Not so anymore. Our system allows us to work in an abundance of leads and let the cream rise to the top.

BEWARE of any marketing plan that requires you to heavily rely on your existing network of friends and family. You will eventually run out and become a member of what we call the “NFL”. No Friends Left.

CarbonCopyPRO training will cover much much more but here’s what I can personally help you with;

I like posting at online classified like craigslist.org. Sounds simple right? Yeah it actually is, I discovered one little secret in my first month in the business and it still produces next day results for my new members. There’s plenty of business on that site when you have the right tips. For most people this is no way to sustain your business but is does work as an effective crutch to help you get off the ground while your marketing plan fills out. However spending $200 on the right software and paying someone to run it 3 hours a day for 400 bucks a month to generate 1000-2000 leads isn’t a bad deal. If you do not have up–to-date insider information you will more than likely fail or suffer an extremely long learning curve.

Forum marketing can be affective but time consuming, if you don’t have an interest in forming relationships you can still utilize the bulletin boards.

Submit to all online directories.

E-mail marketing is often overlooked but still very effective. The hardest part with this is finding a quality provider.

Ezines are fantastic for placing ads low cost ads to a highly targeted list. If you do not know what they are start here http://ezinearticles.com/ or Google “directory of ezines.”

Web 2.0 simply explained is user generated content and it is the newest hottest medium for free online advertising today!

Google purchased YouTube for 1.65B so you can bet it is changing search engine technology, Google sure is. BTW YouTube is now the 3rd most visited site in the world! You don’t have to spend a fortune on a professional video or make a ham out of yourself to get traffic although I can tell you it does work. There are other ways I’ll get to in a minute. Tip: Use http://www.tubemogul.com a free service that will download your videos to all the major video sites and at once and even tracks where you are getting the most views, which will sometimes surprise you. Go one step further and use professional video submission software and submit to 50+ sites with all the traffic bells and whistles and get right to the top of a natural search in less than 24hrs. To be honest I’m not exactly sure what makes this stuff so incredible but this has allowed me to OWN full pages on Google including almost the entire first page for particular keywords.

Blogs are extremely powerful for generating qualified leads relatively quick and once your blog is up it is simple to maintain and can be tied into other various marketing methods. Highest-ranking blog sites are www.wordpress.com, www.blogspot, and www.squidoo.com. I recommend a stand-alone blog platform at www.wordpress.org.

Google Tips:

TIP 1: Did you know you can get you local business listed without a website or SEO experts? Try https://www.google.com/local/add/

TIP 2: You have a website and a product to sell but nobody is buying? Try listing your prices here http://www.base.google.com.

Tip 3: Use Google alerts to see what people are searching for and write about that or use it to keep tabs on how Google responds to your favorite keywords. http://www.google.com/alerts

Help with getting your blog, website, or other 2.0 noticed quick and cheap?
http://www.submitcomfort.com/?ref=7748

Articles are another great way of getting placement naturally on search engines, if you cannot write your own use a service to do so, I recommend http://www.elance.com, Don’t have time to bid out the work then go straight to www.thephantomwriters.com. Articles are great because you do it once and it lives online forever. For a list of the top 60 websites to submit your article just email me. If you’ve got the money go right to the pros at www.trafficmagicians.com

Press Releases, are announcements and when submitted also create natural ranking on search engine. You can start your research here http://www.prwebdirect.com. Email me for a list of 20 press release sites.

Here’s a thought; have you ever considered that you could write a blog (opinion) and take that content and rework it into an article (news), then reduce it to a press release (announcement)? How about taking it a step further and using that article and putting a voice over it then creating a PowerPoint presentation and posting it to all the video sites, then strip the sound out and release it as a podcast, whalla gobs of traffic! It’s a method called re-purposing I like to think of it as recycling (:

There also a ton of people making money on Social Networking sites like MySpace, Facebook, and Tagged with the “My Story Marketing” craze. If you haven’t heard of it go over to my friends Dennis and Jimmy over at http://www.MLMgoldmine.com they are the Gurus behind this madness.

If you are working with a limited budget my number one recommendation is to order a copy of Mike Dillards, Building on a Budget. Check it out here www.freestuff.buildingonabudget.com and get a bonus video series right now!
When marketing you are really only limited by your imagination.