Jerry Rocco.com

If you like chasing prospects, friends, family and spending your time following up with unqualified leads then this marketing technique IS NOT for you!

Mission statement: Create a versatile and leveraged marketing model that is able to morph with the times.

Here’s a marketing plan for Real Estate Agents and Realtors that can be executed for under $1000 and be effective in less than 30 days.

You will need a website or stand-alone blog to create an online presence. You can outsource this task at Elance.com

Obviously the main objective is to drive targeted traffic to your website but here’s where my plan further differs from what I have seen in the past.

There is a 3-page web flow that sorts, qualifies, and educates your buyers and this is now your marketing hub and pipeline manager.

Page 1)
You advertise an up-to-date market analysis pointing out the 10 biggest pitfalls when buying in your niche. You can advertise with direct mail, ezine advertising, blogs, articles, print ads, press releases, pay per click advertising, web 2.0, banner ads, and affiliates just to name a few.

Once a prospect visits your 1st page they will be asked for their name and email address and after they confirm that it is OK to receive information from you the report is automatically sent via email, and they have now opted into your AUTO-responder sequence ($25 per mo. Aweber.com) The follow up emails you either have prewritten or broadcast must be content driven with positive, but objective relevant market issues and somewhat personal, maybe even include some individual Realtor “stories from the streets”.

Page 2)
This is the main page; thanking them for visiting a letting them know the report will be emailed to them. This page positions you as a leader and an expert in your particular Real Estate niche. The page must be customer benefit driven with some helpful well-written ad copy defining the problems they may be facing when buying a home and how you can help solve them. This page must be all about YOU Inc. not a company, it is fine to reference your company but never take the focus off how YOU Inc. can help. The more of a shameless self-promoter you are the more successful you will be, image is everything. You have to come off as a…dare I say wizard of sorts, who has all the answers or at least knows where to get them and can do things no ordinary Realtor can do. Testimonials with pictures and or audios are a must for this image.

Page 3)
This is a contact page where your visitor can fill out a questionnaire and request a call back. Once they submit their information you should receive a notification to your hand held device and consider it a hot lead.

ADVANTAGES:

One time lead capture, low cost follow-up. You now have the advantage of selling just a click giving away your report instead of trying to sell yourself in every ad, which means you can place smaller less costly ads and capture a better return on your time and money.
This is how smart Network Marketers operate. 1. Build a list. 2. Build a relationship with the list and 3. Start to market to your list.

Since only a small percentage of visitors will actually use your services in a real estate transaction it only makes sense to monetize your list by providing them with related products and services they might require through the use of affiliate links.

Not very many people in the Real Estate Industry are doing this. You have the opportunity to be ahead of the curve now or possibly be playing catch up in the near future. It is not that hard to add 500 prospects into your pipeline every month, if you were to find an advertising method and do that consecutively you’ll be flooded with business in no time…. Now it’s just up to the bank to fund a deal.

If you would like more information about the principals of attraction marketing and how to build You Inc. check out Mike Dillards Magnetic Sponsoring Course.
http://www.freestuff.magneticsponsoringonline.com

My Blackberry rang, it was Todd, a pretty young guy who recently joined our team he worked as a mortgage broker, he’s a really smart guy who understands leverage but he was totally off base when building his marketing plan.

Todd was planning to make a list of his past clients, co-workers, friends, family, and begin writing out letters and sending out emails, and purchasing traffic from some provider who promised some ridiculous number of views.

He needed to be stopped right away.

His friends and family would surely say he was crazy just like uncle Ron who tried something “just like it” 5 years ago and he never made any money so why would Todd.

And buying leads from random providers can be financial suicide.

Note: If the people you take advice from still punch a clock and are broke, STOP LISTENING TO THEM!

After we set his marketing plan in the right direction he thanked me and said, “wow I almost got charged the stupid tax huh”. All kidding aside nobody likes losing money and if you jump in online marketing with both feet without really knowing what you’re doing, the Internet is going to “tax” your wallet big time.

It’s a frustrating experience, and it can put a well-intentioned, yet uneducated business owner on the sidelines pretty quick.

-Your PPC campaigns will be disabled by Google or Yahoo.
-Your ezine ads will get a whopping “0%” response rate.
-You may never get to page one of Google.
-Your blog will be abandoned.
-Your Craigslist ads will be ghosted.
-And in the end, you’ll end up paying $30-$50 per lead instead of $3 to $5.

But there is a simple solution but you must allow me to be blunt…

Unless you have a MARKETING SYSTEM to plug into, you are dead in the water. Your wallet and free time will be taxed.

Internet marketing changes from day to day so it is extremely important that you are plugged into a team of master marketers with their finger on the pulse.

The key to mastering online advertising is (like all things) a little dose of “inside” knowledge.

Usually that would mean you’d need to read 10 different books and courses about online advertising to get your business started but not here, we’ve put step-by-step very specific training modules together for each and every new marketer.

If you are ready to treat this like a business and not a hobby then have you considered the following?

-How do you generate leads?

-Do you use offline or online advertising?

-How to you “effectively” follow-up with your prospects?

-How do you know if there’s actually a market for your product?

-How large should your marketing budget be if you want to make 50,000 per mo or more?

-How do you make ads FTC compliant so that you stay of out hot water with the Gov?

-How do you leverage your time with a personal assistant? Where do you find one?

-What should you do with the money you make so you don’t blow it all like most people do?

-How do you train your team so that it duplicates your success?

-How do you leverage your time and resources so you’re not working 70 hours a week?

There’s a lot to it, but the good news is that my partners and I can help you, and we’re some of the best of the best in the world when it comes to this type of business.

The reason we have SO MANY consultants achieving the “impossible”; they are able to leverage our HUNDREDS of COLLECTIVE years of experience in marketing.

Your main job and the key to your success will be directly linked to how many quality leads you are able to generate. We will train you on exactly how to do this using proven strategies, if you do not care to learn how to generate your own leads you can also outsource this task but you cannot ignore it.

Introduce yourself to your applicants and offer to help them find the information they need. This is optional but recommended.

Introduce yourself to your new members and support your team to the best of your ability. CarbonCopyPRO promotes leadership and integrity. Lead by example.

Process your payments in a timely fashion.

Stay current on company policies and any changes.

Smile and go enjoy yourself.

How I can help you with your JOB…..

I have been with CarbonCopyPRO for over 12 months, it has changed my life and I work this business full-time so I am available for support. Here is what you can expect from me.

As an applicant I will make 1 -3 attempts to contact you personally and introduce myself. I am happy to answer your focused questions about the business and help you find the information you’ll need to perform your due diligence. We can also set a follow-up appointment after you have  had time to review the information where we can handle your final concerns and move forward.

As a member we will schedule 3 calls to get you started:

1) Orientation call introducing you to your step by step guide and setting expectations.

2) The system test call, this will take place after you have gone through the set up steps and have attended the set-up webinar. We will test your system and I’ll show you around your new virtual office and point out all the resources available to you.

3) Marketing plan call, my favorite! This is about a week into you coming aboard, at this time you should have a grasp of how we market and together we will devise a plan that fits your budget, your strengths and your position in the comp plan.

For BiB members I WILL RUN YOUR FIRST 20 LEADS to your system for you so you start to get a feel for things.

For those who show commitment by qualifying themselves at the M1 level 50 free leads. I will also put an additional 50 in at my discretion. If you have done nothing you will get nothing….

If you sign on M2 or above I know you are committed to change and success so automatically you will receive 100 free leads and 100 more pending your efforts.

Why would I give away leads that are worth $5 - $10 a piece? Because I know when starting out your 2 biggest hurdles are belief and generating your first leads. I want you overcome these obstacles and move onto great success.

I have also brokered a deal based on volume where I can seamlessly put leads into YOUR CCPRO System after call #2 for under $3 a piece. Go review the comp plan and do the math, if you can manage to get out of your own way, you’ll find this to be a no-brainer.

I have also spent months finding and training a personal assistant that I use to leverage my time, he works Monday through Friday with full use of my top secret submission software which YOU DO NOT HAVE TO PURCHASE and he is extremely efficient, dare I say genius, you will have the use of his services at my per hour cost. Hey Sam, say hello to everyone real quick before posting this….

Hi! Everyone I am sam and it has been a great pleasure to work with jerry rocco and CCPro. it’s a great system I ever seen.

We have mastered Craigslist and can show you how to do it as well by watching our PRIVATE video series and purchasing the right software.

Think I’m full of crap? Ask me for a referral, but I ask that you do not waste my time…… I want you succeed after all I have a 30% vested interest in your success so I will absolutely help you but I’m NOT in the business of saving people.

Tierd of working for an underapreciative boss?

Tierd of not watching your kids grow up?

Tierd of sitting in rush hour traffic?

Economy got you down?

Worried about job security?

If that’s you then get your head out of the sand and do something about it!

APPLY NOW

We are experiencing record growth while most downsize. Think our market will be saturated think again.

Your business WILL NOT grows without consistent advertising and promotion. This does not mean you should break the bank to advertise and I don’t mean, belly-to-belly sales, pestering your friends and family. We market by leveraging the Internet and you MUST take some form of decisive action toward marketing your business DILIGENTLY!

Consistent action is the key to being a successful marketer in any business. A common mistake that marketers make is that they try a few things, and then wait and see what they get. They will buy a few leads place a few ads, do a couple of things online, and then sit back and expect the world to fall into their lap.

Let me be perfectly clear with you right now before you spend a penny on marketing. When it comes to marketing, if you have an entitlement mentality and thinking this will happen on its own, you are DEAD MEAT.

Think about it in these terms:

If marketing were easy, everyone and every business would be successful. Marketing is hard work. Marketing is the KINGPIN of every successful business. I don’t care if you are a Hair Salon, Mortgage Broker, Trucking Company or a Restaurant, if nobody knows you’re open for business you will fight for every last dime you earn.

Dominos certainly doesn’t make the best pizza, so why do they sell more pizza than others? The answer is MARKETING!

Marketing is your way to get in front of your target audience and make your case as to why you are exactly what your customer is looking for.

Marketing is going to be the most difficult yet rewarding thing when getting your business off the ground. The feeling of accomplishment that comes from setting up a successful campaign and making 10:1 on your money is incredible. Once you crack the code you will be rewarded with endless business and more free time then you know what to do with. The only question is this, “Are you willing to do what it takes or are you going to be one of those who makes a stab at it and then sits back and waits…?”

Your business needs three things from you – time, focus, and resources. Make sure that you are spending the best of each of these. Make sure you have some sort of support there to help you explore all of your options and resources. Once this is done, develop a business plan that is most suitable for you and in keeping with the kind of business that you want to build.

Regardless of your marketing budget, you should spend time every day building your online presence and expanding your reach with web 2.0 low/zero cost options.

Some Basic Do’s and Don’ts

• NEVER spend more than 50% of your budget on one marketing solution.
• DO NOT spend more than your commission on your marketing effort for your first sale.
• Use a mix of the low-cost and zero-cost solutions to average down your cost if you come close to your budget.
• There is a cost to convenience. Turnkey solutions will always cost you more per lead/sale. Use at your discretion and based on your personal situation.
• Don’t overlook break even marketing strategies if your comp plan pays a considerable residual this could be a golden goose, if handled properly.

1^st Month: Understanding the business, setting your goals, formulating your strategy, and testing the water. Generating your first leads and beginning to fill your pipeline. Yes it is completely possible to come charging out of the gate; we have countless members who have had phenomenal results in their first month, it is entirely up to you.

2nd Month: The biggest mistake a lot of new entrepreneurs is they never fund their marketing strong enough to build enough momentum. Remember to put the profits from your first 2-5 sales back into your marketing. Your goal should also be to become self sufficient in lead generation by your second month with at least 100-200 (minimum) leads per week.

3rd, 4th, and 5th Month: You should have reached momentum phase by now and be generating at least 200-300 leads per week - Obviously all of this depends on your ability to become a master marketer and generate leads. Continue to purchase the leads to supplement your lead generation until you reach that 200-300 per week benchmark.

6th Month and Beyond: If you have been consistently building momentum with 200-300 leads per week and filling your pipeline with quality prospects. You should be able to Kiss your Job Goodbye and spend more time doing what you really want to be doing.

Generating Leads with CarbonCopyPRO

There are 79 Million North Americans who plan to start a business in the next 3-5 years (Forbes Magazine). The objective is to place ads using one or a combination all of the following methods so that these new entrepreneurs can find YOUR website!

YOUR responsibility is to become a SAVVY MASTER MARKETER and learn how to place your ads effectively and efficiently to generate at least 200-300 leads a week.

You have a $50,000+ monthly income at stake here, GO MAKE IT HAPPEN!

At the end of the day, with all of the training and resources that are available to you here, there is absolutely no excuse to have a shortage of leads. The only thing stopping you from creating the life of your dreams is YOU. Take responsibility for you and your loved one’s future and do something NOW!

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